LOUELLA BY IBTIHAJ is a family owned and operated fashion brand, founded by US Olympic fencer Ibtihaj Muhammad.  Named one of TIME Magazine's '100 Most Influential People' of 2016, Ibtihaj is most notably the first American athlete to win an Olympic medal in hijab.

“LOUELLA BY IBTIHAJ endeavors to deliver a fresh, vibrant, and affordable take on modest fashion in the women’s apparel market.”

For our consumers, modesty is not just a trend, it is a way of life.  Taking inspirational cues from luxury fashion houses, our silhouettes are modern, functional, and stylish. We create easy-to-wear pieces to help provide intimacy and comfort. Pieces perfect for providing a loose and forgiving silhouette which not only feels cool but also avoids restricting our bodies and the way we move.

All of our pieces are manufactured in the United States. For us, it’s not only about filling a void within the fashion industry, but changing our communities as well. When you buy domestic, you’re helping to create jobs locally and doing your part to contribute to a cleaner environment.

Conscious clothing. Why not?