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About Us

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LOUELLA by Ibtihaj Muhammad delivers a new fresh and vibrant look to the modest fashion industry.

Louella was founded in Los Angeles, California by United States Olympic fencer Ibtihaj Muhammad. Named one of TIME Magazine's '100 Most Influential People' of 2016, Ibtihaj is the first American athlete to win an Olympic medal in hijab. With an extraordinary passion for fashion, Ibtihaj and the Louella team bring modest, fashion forward clothing to the world via online business. Through Louella, everyday is a fashion show and the world is your runway. Happy shopping!